Revenue Projections

Year 1–2 revenue ramp-up across all ad channels. Based on 25–45% arbitrage margins from competitive research across billboard, CTV, TV, print, radio, and podcast inventory.

Year 1 Revenue
$1.2M
Moderate scenario
Year 2 Revenue
$4.8M
Moderate scenario
Avg Margin
27%
Blended across channels
Deals / Month (Y2)
38
At steady state

Revenue Projections

Monthly/quarterly revenue by scenario — Year 1 through Year 2

Live Model
Moderate
Aggressive
Conservative

Cumulative Revenue

Running total with milestone markers

Milestones

Margin by Channel

Arbitrage spread per ad channel

Breakdown

Deal Timeline by Channel

Average time from lead to closed deal across channels

Sales Cycle

Digital / DOOH

Programmatic

1–2 wks

Radio

Spots & Streaming

2–3 wks

Podcasts

Host-read & Pre-roll

2–4 wks

Billboard / OOH

Static & Digital

4–8 wks

Print

Magazine & Newspaper

4–8 wks

TV / CTV

Broadcast & Streaming

6–12 wks

Enterprise / Agency

Multi-channel bundles

3–6 months
0 1 month 2 months 3 months 4 months 6 months

Channel Economics

Projected deal volume, avg deal size & margins at steady state (Year 2)

Channel Deals/Mo Avg Deal Margin Revenue/Mo

Revenue Mix (Year 2)

Revenue contribution by channel at steady state

Mix

Revenue Milestones

Key targets based on current scenario projection

Month 3
$50K
First $50K month
Month 6
$100K
$100K MRR
Month 12
$1.2M
Year 1 total
Month 24
$6.0M
Cumulative 2-year